Hey, I'm Jo!

I run Alarmingly Good. Handling everything from design to customer emails. If you email us, you're talking to me directly. No support team. No automated responses. Just me.

I started this because I got tired of boring wallets. Everything looked the same. So I made something different: embroidered leather goods with actual personality. Bold colors. Clean designs. Quality materials that don't fall apart after six months.

Every detail, from the embroidery to the packaging, is something I've worked on personally. I want you to open the microfiber pouch and feel like someone actually cared about what's inside.

We ship worldwide. Doesn't matter if you're in New York or on a remote island, I'll figure out how to get it to you.

Got ideas? Want a different colorway? Think a design would look better in another style? Email me or DM me on Instagram. I'm always down to talk. Some of our best products started as customer suggestions.

This brand is small, but it's real. Everything here exists because I wanted to carry something better, and I'm guessing you do too.

—Jo