What is Alarmingly Good?

What's Alarmingly Good?

Have you ever stumbled upon something so good it made you do a double-take? Well, that's what we aim to bring with Alarmingly Good. Alarmingly Good is born out of the idea that everything you do, spend time or money on should be just that, alarmingly good.

Why Now?

Alright, let's get real. In a world full of trends that change faster than you can keep up, it felt like it was time for something different and break free from the instagram brands rulebook. I can confirm we will NOT be starting a running cult anytime soon (sorry.) You can go to Represent or UVU for that.

Our timing? Impeccable. Your desire for something unique? Palpable.

What's the plan?

Record, not everything, but almost everything.

So much goes on behind the scenes and being a brand run by only one person (me) it’s tough and really funny and sometimes sad challenges come up. I can’t say we’ll make as good of a content machine as Moad from Trikko but it’ll be as transparent if not more. These stories and thoughts will be shared here on the Alarmingly Good blog, Instagram, the newsletter (sign up below!), and maybe twitter soon enough.

Whenever and whatever every piece you wear will tell a story. That's exactly where Alarmingly Good is headed. We're not just selling products; we're curating an experience. We will refrain from saying or using the word "community" here but you get the idea.

Why Kick Off with the Embroidered Leather Cardholder?

Now, onto the star of the show – our Embroidered Leather Cardholder. Why did we start here? Because it is very different, cool, and the market is in need of a really good wallet and cardholder. This cardholder is not just an accessory; it's a sneak peek into what makes Alarmingly Good so exciting. The market has cool cardholders and wallets for sure (like Every Other Thursday leather card holder or the Aime Leon Dore leather card holder) but they're all the same and don't really feel "Alarmingly Good” or special.

I am going to be 100% honest. I did not expect this first drop to be as successful as it was. The best part is getting to hear back from all the customers praising the cardholder and telling me about the compliments they received since. In the past 8 years I had launched around 6 failed or stagnant brands and I believe it was because I was never really making products I liked myself. Once I flipped the switch, I am much more confident in Alarmingly Good’s future. 

Ok this blog is way too long, if you are reading this use code during checkout: Welcome10 for a surprise.